Using handcrafted customised stationery like a business card will reflect the essence of the business it represents. It increases the trustworthiness of the business and creates a positive impact on those that receive it. Stationery is an effective marketing tool with bespoke event stationery growing in popularity with companies and businesses. Some of the different kinds of stationery items include letterheads, brochures, folders and business cards etc.
Personalised stationery: Getting personalised stationery printed with your own choice of colours, designs and fonts make it unique. Having distinctive stationery makes your company stand out from its competitors. It reflects professionalism and increases the trust factor of the business.
Build the brand image: Having your own bespoke branded stationery is the best way to build the business’ image with prospective clients. It reinforces the brand image in the minds of those that receive the stationery items. E.g. handing a brochure of your business or products to visitors, increases the possibility of them browsing through it later and possibly becoming clients.
The benefit of customisation: In a world where generic stationery is often cast aside and overlooked, personalised stationery has its own unique charm. The stationery items can be completely customised as per the business owner’s specifications and need. Having a set of bespoke business cards that are very different from standard printed stationery will impress the people you hand over your business cards to. It helps to retain brand image and recognition much longer than through the use of standard stationery items.